U.S NATIONAL CAMPAIGN

U.S. NATIONAL CAMPAIGN

Massmutual national marketing campaign

Using the power of pets within our daily lives to inspire connection with saving for the future. Our little idea in sunny Yorkshire had a big impact across the pond - to the not so insignificant tune of $43m in retirement plan deposits. It just goes to show how simple, yet powerful ideas can make all the difference to people connection and their experience with a brand. As we have always said... content is most definitely 'King'.

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CONNECTING PEOPLE WITH THEIR FINANCES

From the humble beginnings of bringing home our pet puppy (yes, Storm is the Artful Dodgers security guard!) came a concept, deeply rooted in cultural phenomena. Forget financial jargon when it comes to connecting with real people... pets is where it's at! We tapped into this behavioural trend to help generate a whopping $43m worth of retirement savings for this client. A record year to say the least! Good on you, Storm.